Global Telephony Prototype

In Global Telephony's covers, we restricted secondary blurbs to the top third in order to free the cover for the presentation of the issue's main story. The cover offers a tease of that story in a simple, direct fashion. With a successful cover treatment, the story is hard to ignore.

A challenge to editors of controlled-circulation publications is that of getting readers to spend time with articles they might not have expected would be of interest to them. Strong billing of the most important story encourages navigation (through other stories) to the magazine's heart.

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Global Telephony Portfolio

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